The Dirty Little Secrets of SearchThe Dirty Little Secrets of SearchThe Dirty Little Secrets of Search

by:YABO     2019-11-25
Pretend for the time being that you are Google\'s search engine.
Someone type the word \"dress\" and click enter.
What is the first result?
Of course, there are many possibilities.
I thought of Macy\'s.
Maybe like J.
Crew or gap.
Maybe it\'s Wikipedia\'s entry on the history of nepotism. O. K.
How about the word \"bedding?
Bed Bath and Beyond seems to be a candidate. Or Wal-
Maybe it\'s Amazon\'s bedding area. com. “Area rugs”?
It may be crates and barrels.
Home Depot and Sears, Pier 1 or any website under the name \"regional carpet\" such as arearugs. com.
You can imagine a dozen competitors in every search.
But in the past few months, a name has appeared in the first place with incredible laws.
One place per semester: J. C. Penney.
The company beat millions of websites.
Not just looking for clothes, bedding and carpets.
For months, when searching for \"tight jeans\", \"Home Decor\", \"comfort suits\", \"furniture\" and dozens of other words and phrases, it is always in or near the top Universal from blandly (“tablecloths”)
The strange thing is (
[Grom top curtain].
This astonishing performance lasted for several months, and most importantly, online shopping surged during the holiday season. J. C.
Penney even beat the manufacturer\'s website when searching for the products of these manufacturers.
For example, enter \"Samsonite carry-on luggage\" and Penney has been ranked first before Samsonite for several months. com.
It has over 1,100 stores and $17.
In 2010, Penney\'s total income was 8 billion, which is undoubtedly a major player in the US retail industry.
But Google\'s clear goal is to find the most important and relevant websites in every corner of the Internet.
Does the collective wisdom of the network really say that Penney has the most important website in terms of clothing? And bedding? And area rugs?
How many other words and phrases are there?
The New York Times requires online search experts, Doug Pearce of Blue Fountain Media in New York to study the issue, and Penny\'s amazing and powerful search --
Long-term performance in recent months.
He found that Google search, the most mundane act of the digital age, often represents a conspiracy layer by layer.
The conspiracy began with \"black hat\" optimizing this vast underground world, a dark art that uses what Google thinks is tantamount to cheating to improve the image of the site.
Despite the illegal connotation of cowboys, black people
Hat services are not illegal, but selling them may be a source of anger for Google.
The company has drawn a fairly rough line between what it believes to be deceptive technology and the \"white hat\" approach, which is provided by hundreds of consulting companies to increase website visibility
Mr Penney said that his results were derived from the wrong approach. Pierce.
He said the optimization was one of the most ambitious Google search results games he has ever seen.
\"In fact, this is the most ambitious attempt I have ever heard of,\" he said . \".
\"I was surprised by the whole thing.
Especially a big brand.
You will think there will be people around them who know better.
Let J. C.
For so many searches, you need to know how the site goes up to the top of Google\'s search results.
To be clear, we are talking about \"organic\" results --
In other words, it is not an advertisement for paid advertising.
When getting organic results, Google\'s algorithm takes into account dozens of criteria, many of which the company won\'t discuss.
But it details a key factor: a link from one site to another.
For example, if you have a website about Chinese cooking, the Google ranking of your website will increase as other websites link to it.
The more links you have on your site, especially on other Chinese cooking sites --
Related websites, the higher your ranking.
In a way, Google measures how popular your site is
Notify Online fans of Chinese cooking and use their link to your website as an approved ticket.
But even links that have nothing to do with Chinese cooking can enhance your profile if there are enough links on your website.
This is the strategy to help Penny.
Someone paid to place thousands of links on hundreds of sites spread across the network, all of which directly led to JCPenney. com.
Who is that man?
A spokeswoman for J. C.
Penney of Darcie Brossart says it\'s not Penney. “J. C.
Penney is not authorized and we are not involved or aware of the release of the link you sent us because it violates our natural search policy ,\"
Brossart wrote in an emailmail.
She added, \"We are working on removing these links.
\"These links don\'t have any fingerprints, but none of their other content is particularly subtle.
Use the online tool called Open Site Explorer
Pierce found phrases on page 2,015 such as \"casual wear\", \"evening dress\", \"little black dress\" or \"cocktail dress \".
\"Click on any of the phrases on this 2,015 page and you will be returned directly to JCPenney\'s clothing home page. com.
Some of these 2,015 pages are on clothing-related websites, at least nominally.
But most are not.
The \"black dress\" and Penney links are nailed to the bottom of a website called \"nuclear.
Engineer. com.
\"Evening Dress\" appears on a website called Casino. focus. com.
\"Cocktail dresses\" appear on the Bulgariaproperty portal \". com.
\"Casual wear\" was posted on a website called elistofbanks. com. “Semi-
The \"formal dress\" is attached to the usclettermen, which is quite uncoordinated. org.
Got in touch with JCPenney.
On the website about diseases, cameras, cars, dogs, aluminum plates, travel, snoring, Diamond diamonds, bathroom tiles, hotel furniture, online games, merchandise, fishing, adobe Flash, glass shower doors, jokes and dentists
The list continues.
Apart from the links, it seems that some of these sites are almost abandoned.
Greetings at myflhomebuyer.
Com sounds like the saddest lucky cookie ever: \"Sorry, you\'re looking for something that\'s not here.
\"When you read the list of numerous websites with Penney links, the landscape of the Internet gets a whole new terrain.
It began to look like a city with several familiar
The building surrounded by millions of shovels remains upright and has no purpose other than the advertisement on the wall.
Using these links is a taboo for Google. no.
The company\'s guidelines warn against using tricks to improve search engine rankings, including what it calls a \"link scheme \".
\"The penalty for being caught is a pair of virtual concrete shoes: The company is in trouble with Google\'s search results.
Often violent.
In 2006, Google announced that it had captured BMW\'s use of black.
Support the hat strategy of BMW\'s German website. de.
The site was then called \"death penalty\" by the BBC, saying it was \"removed from the search results \".
BMW admits it has set up a \"door page\" just to attract search engines and then redirect traffic to different websites.
The company said at the time that it had no intention of deceiving users and added, \"If Google says all doorway pages are illegal, we have to take that into account. ”J. C.
It seems that Penney will not suffer the same fate.
But since Wednesday, Google has called it a \"corrective action \".
Last week, The Times sent Google evidence it collected about the link to JCPenney. com.
Google quickly conducted interviews with Matt Katz, head of the Google site spam team, and a person who spoke every time, with blog posts and Twitter updates being parsed by players in the search engine world as Pope oracles.
\"I can confirm that this is against our guidelines,\" he said . \"
After reading a list of paid links to JCPenney, spending was cut in an hour-long interview on Wednesday. com.
He said Google had found violations related to JCPenney.
The most recent was last November.
Take steps every time to reduce Penney\'s search resultsMr.
Katz avoided \"punishment \",
But he said Google did not \"turn back\" later to see if it was still breaking the rules.
He and his team missed the recent paid link campaign and he said that the paid link has been running for the past three to four months.
\"I hope our system can detect things faster? I do,” he said.
\"But given the 1 billion issues Google is dealing with every day, I think we\'re doing really well. ”Mr.
In this conversation, Katz sounds very optimistic and calm, and it is a surprise as we are discussing a huge ongoing effort to come to snooker his employer.
When asked about his zenlike calm, he said the company tried not to act out of anger.
You feel it, sir.
Cutts and his colleagues are keenly aware of the unique powers they exercise as judges, juries, and appeal teams, and are eager to show an atmosphere of maturity and justice.
He added, that is, \"If in a sense I am not offended by something that is not good for Google users, I don\'t think I can do my job well.
\"Am I happy about this ? \"
He asked later.
\"Absolutely not.
Will Google take strong corrective action?
We will.
The company did it.
On Wednesday night, Google began taking so-called \"artificial actions\" against Penny, mainly for the company\'s demotion. At 7 p. m.
Wednesday Eastern United States timeC.
Penny is still number one.
\"The result of Samsonite carrying luggage with him.
Two hours later, it was in No. 71. At 7 p. m.
Penny did not on Wednesday.
1 Search for \"living room furniture \". ”By 9 p. m.
It has sunk to No. 68.
In other words, Penney is the most prominent online destination for living room furniture in the country.
The second is basically buried.
Penney responded to the immediate reversal of the wealth by firing search engine consulting firm search dex and others.
The executives there did not return the email.
Mail or phone.
Penny also issued a statement: \"We are disappointed that Google has lowered our ranking due to this incident . \"
Brossart wrote, \"but we will continue to work aggressively to keep our high natural search location.
She added that while collecting links is sure to generate additional revenue, it is not a fortune.
Only 7% of JCPenney.
Com traffic comes from clicks on organic search results, she wrote.
She said the bigger source of profit for the holiday comes from working with companies like Yahoo and Time Warner, from new mobile apps and internallystore kiosks.
However, search experts say penny may have paid off from the paid link.
If you think Google is the gateway to the biggest shopping mall on the planet, these links make Penny look like the first and most attractive place in the mall, with millions of online shoppers.
How valuable is that?
A last May study by Daniel Ruby of Chitika, an online advertising network of 100,000 sites, found that on average, 34% of Google\'s traffic went to the first place.
1. as a result, about twice as much. 2.
Google\'s keyword evaluator has named the number of searches for American \"dresses\" 11 times.
£ 1 million per month, based on an average of 12 months.
So, in terms of \"clothing\" alone, Penney may have attracted about 3 people.
8 million visits per month, shown as No. 1.
Only Penny knows how much of these visits translate into sales, and the size of each sale.
But in January, the company was greatly appreciative of its online holiday sales.
On January, the company\'s spokesperson, Kate Coutas, wrote to reporters, \"Internet sales through jcp.
Com posted strong growth in December, with significant increases in traffic and orders for key holiday shopping slots a week after Thanksgiving and the week before Christmas.
Investors put considerable pressure on Penney to deliver strong holiday results.
It has struggled during the toughest times of the retail century. The $17.
It reported revenues of 8 billion last year, exactly the same as those reported in 2001.
The company announced in January that it would close a handful of poorly performing stores, as well as two of its five call centers selling excess catalog items and two of its 19 outlets.
The demise of the Directory business has exacerbated the company\'s dilemma.
Penney has eliminated what it calls \"big books\" and invested a lot of money on its website.
But so far, the loss of the Directory has not been offset by the expansion of the website.
At its peak, the catalogue brought about $4 billion in revenue.
The site brought $1 in 2009. 5 billion.
\"For the past 35 years, Penney has been trying to be accepted as a department store and it has done a very good job at an exceptionally good time,\" said Bernard southnick, an analyst at Guilford Securities.
\"But in bad times it gets punished by shoppers who flinch after shopping.
\"Many website owners who have Penney links seem to like their inaccessibility.
But there are exceptions, including kokaman. ch. (“Geekness —
\"Closer to the World\" is the mysterious title at the top of the site. )
It turned out to be owned and run by a chatty 25-year-old girl, Corsin Camichel. year-old I. T.
Swiss security analyst
The word \"dress\" appears in a small section of the link in the middle of an almost blank Cocaman page.
Asked about this link
Camichel said his records showed it appeared on the site in last April, although he said it might be earlier than that.
This link was posted via a website TNX.
Net, pay Mr.
Camichel points with TNX and then links to his transactions that drive traffic to his other sites such as cooktentensils. net.
People make money when they visit the site and click on ads.
He said he could also get cash from TNX.
Currently, Cocaman has 403 links, all of which are placed there by TNX on behalf of the customer.
\"You did a very good job,\" he wrote . \" He is referring to the revenue from his link transactions.
\"The problem is, the more you invest (time and money)
The better results you get.
Now, I\'m enough to buy a new test device for my Android app ($150 per month)
Zero effort.
I don\'t have to do anything.
I will make money if someone clicks.
\"Last week\'s efforts to contact TNX itself via email
The Mail was not successful.
Interview a black supplier
Hat Service-to-
Face is a big business. They are a low-profile bunch. But a link-
Sales expert named Mark Stevens
He said he had nothing to do with Penney link\'s efforts. agreed to chat.
He did so on condition that his company was not named, and he justified it by telling what happened when the company apparently angered Google a few months ago.
\"It\'s my fault . \"Stevens said.
\"I posted a job vacancy on the alumni mailing list at Stanford Institute of Engineering and mentioned the name of our company and a brief description of what we did.
I think some of Google\'s employees saw it.
\"A few days later, the company could not be found in Google search.
\"Actually, you typed the name of the company in the search box, but we didn\'t show up. Anywhere.
You will find us if you know our URL.
But as far as search is concerned, we are just missing.
\"The company is now operating under a new name, and its image is very low even in buildings where it claims to have offices.
The landlord of the building, located next to Highway 101, Redwood City, California, is a sparkling glass-medium-high-rise building.
She said she had never heard of the company. Mr.
Stevens agreed to meet in the middle.
Dinner paid for The Times on January.
He was asked to pick a \"nice restaurant\" nearby and he chose rather cheeky a modern French bistro in Palo Alto with 8-
Package price is $118.
Two of the main ingredients are liquid nitrogen and \"fairy Pumpkin \". Mr.
Stevens was a boy. looking 31-year-
Singaporeans. (
Stevens is the name he used when he worked;
He said he had a Chinese surname that he did not share. )
He spoke with a slight accent and was calm when he spoke, just like a person who was worried about the eavesdroppers.
He described his work with a pleasant and naughty smile from a sophomore who had just hidden a smelly bomb.
\"The key is to start the sport slowly,\" he said while eating roast duck liver.
\"Many companies are in a hurry.
They want as many links as possible and we can get them as soon as possible.
But Google will find that.
It will mark a site that links from zero to hundreds of links in a week.
\"The most difficult part about links --
He explained that the sales business is signing up in depth.
Mainstream customers.
It seems that many of them are afraid of being caught.
Another difficulty is finding high-quality websites to post links.
JCPenney\'s.
He says the com campaign relies on some very low
Rent, junk website-
Google calls it a patent measure of website quality, a low-grade website.
The higher the pagank, the more \"Google juice\" the website provides to other websites linked to it.
\"Most of the websites used by TNX have lower web pages,\" Mr. Stevens said. Mr.
Stevens said that every link he calls the site owner or publisher is charged a small fee and the transaction is processed entirely over the web.
Publishers can reject certain keywords and linksMr.
Stevens said someone was hesitant about the underwear link.
But the system is largely self-driving.
Mr. customer.
Stevens and his colleagues posted the link on the website.
Pay to the publisher via PayPal.
You might think
Stevens has a degree of contempt for Google because he spent his career looking for ways to subvert Google.
But throughout the evening, he mentioned many times that he was in awe of the quality of the company and its search engines.
So how does he justify all his efforts to destroy the engine?
\"I think we need to distinguish between two different searches --
\"Information and business,\" he said . \".
\"If you search for\" cancer \", this is an information search, Google is amazing.
But Google\'s search results have been contaminated in commercial search.
My personal experience is the biggest one. E. O.
The budget is always at the top. ”To Mr. Stevens, S. E. O.
This is a game where if you don\'t pay for the black hat, you will lose to the competition and there will be fewer competitors.
Why hasn\'t Google caught up with the campaign that has been going on for months?
Google has taken three actions against a company, which has benefited the company a lot?
A website that relies on a collection of websites that do not completely hide spam? Mr.
Cutts stressed that Google has 0. 2 billion domain names and only 24,000 employees.
\"Spammers have never stopped,\" he said . \"
Fighting these spammers is never going to happen.
He thinks Google is doing better and better in this regard.
This is another hypothesis. this is the assumption of conspiracy. minded.
Last year, the Advertising Age got a Google file listing some of the biggest advertisers, including AT&T, eBay and yes, J. C. Penney.
The document says the company spent $2.
Google paid search ads 46 million per month
The kind you see next to the organic result.
Is Google willing to support a broad black man --
Hat campaign because it helps a bigger advertiser?
This is a matter that EU officials are now investigating Google\'s possible abuse of antitrust.
Investigators have been asking advertisers in Europe such questions: \"Please explain, if so, how much of your advertising spending at Google affects your ranking in Google\'s natural search.
\"Has Google mentioned to you that increasing your ad spending can increase your ranking in Google\'s natural search ? \"?
When asked if Penney got any rest because of the money spent on advertising, Sir
\"I absolutely deny it,\" Katz said.
He then offered a impassioned reason for Google\'s commitment to separate the funding aspect of the business from the search aspect.
The former has no effect on the latter, he said.
\"If you ask me the names of five people in the field of advertising engineering, I don\'t think I can tell you those names,\" he said . \".
\"Google has a long history of saying \'We don\'t worry about the short term\'term revenue.
\"We rely on the trust of our users,\" he added.
We are aware of our responsibility to our users.
He also noted that before The Times provided evidence of a paid link to JCPenney.
Google has just begun to introduce an algorithm change that negatively affects Penney\'s search results. (
This adjustment affects \"the way we trust links \".
Catz declined to elaborate. )True, JCPenney.
Com\'s performance in Google search declined slightly by February.
8, effective as the algorithm changes.
In the \"quilt set\", Penney1 to No. 7.
\"Sweater dress,\" never. 1 to No. 10.
But when Google started the \"manual operation\", Penney\'s results were really compromised.
\"A downward chart can be drawn in February.
1. the average Penney position of 59 search terms is 1. 3. On Feb.
8. When the algorithm changes, it is 4. By Feb. 10, it was 52. MR.
Katz said he did not intend to write about Penney as he did with BMW in 2006.
He explained that he rarely publicly singled out a company because Google\'s goal was to keep the results intact, not to embarrass people. -
The New York Times News office has temporarily pretended that you are Google\'s search engine.
Someone type the word \"dress\" and click enter.
What is the first result?
Of course, there are many possibilities.
I thought of Macy\'s.
Maybe like J.
Crew or gap.
Maybe it\'s Wikipedia\'s entry on the history of nepotism. O. K.
How about the word \"bedding?
Bed Bath and Beyond seems to be a candidate. Or Wal-
Maybe it\'s Amazon\'s bedding area. com. “Area rugs”?
It may be crates and barrels.
Home Depot and Sears, Pier 1 or any website under the name \"regional carpet\" such as arearugs. com.
You can imagine a dozen competitors in every search.
But in the past few months, a name has appeared in the first place with incredible laws.
One place per semester: J. C. Penney.
The company beat millions of websites.
Not just looking for clothes, bedding and carpets.
For months, when searching for \"tight jeans\", \"Home Decor\", \"comfort suits\", \"furniture\" and dozens of other words and phrases, it is always in or near the top Universal from blandly (“tablecloths”)
The strange thing is (
[Grom top curtain].
This astonishing performance lasted for several months, and most importantly, online shopping surged during the holiday season. J. C.
Penney even beat the manufacturer\'s website when searching for the products of these manufacturers.
For example, enter \"Samsonite carry-on luggage\" and Penney has been ranked first before Samsonite for several months. com.
It has over 1,100 stores and $17.
In 2010, Penney\'s total income was 8 billion, which is undoubtedly a major player in the US retail industry.
But Google\'s clear goal is to find the most important and relevant websites in every corner of the Internet.
Does the collective wisdom of the network really say that Penney has the most important website in terms of clothing? And bedding? And area rugs?
How many other words and phrases are there?
The New York Times requires online search experts, Doug Pearce of Blue Fountain Media in New York to study the issue, and Penny\'s amazing and powerful search --
Long-term performance in recent months.
He found that Google search, the most mundane act of the digital age, often represents a conspiracy layer by layer.
The conspiracy began with \"black hat\" optimizing this vast underground world, a dark art that uses what Google thinks is tantamount to cheating to improve the image of the site.
Despite the illegal connotation of cowboys, black people
Hat services are not illegal, but selling them may be a source of anger for Google.
The company has drawn a fairly rough line between what it believes to be deceptive technology and the \"white hat\" approach, which is provided by hundreds of consulting companies to increase website visibility
Mr Penney said that his results were derived from the wrong approach. Pierce.
He said the optimization was one of the most ambitious Google search results games he has ever seen.
\"In fact, this is the most ambitious attempt I have ever heard of,\" he said . \".
\"I was surprised by the whole thing.
Especially a big brand.
You will think there will be people around them who know better.
Let J. C.
For so many searches, you need to know how the site goes up to the top of Google\'s search results.
To be clear, we are talking about \"organic\" results --
In other words, it is not an advertisement for paid advertising.
When getting organic results, Google\'s algorithm takes into account dozens of criteria, many of which the company won\'t discuss.
But it details a key factor: a link from one site to another.
For example, if you have a website about Chinese cooking, the Google ranking of your website will increase as other websites link to it.
The more links you have on your site, especially on other Chinese cooking sites --
Related websites, the higher your ranking.
In a way, Google measures how popular your site is
Notify Online fans of Chinese cooking and use their link to your website as an approved ticket.
But even links that have nothing to do with Chinese cooking can enhance your profile if there are enough links on your website.
This is the strategy to help Penny.
Someone paid to place thousands of links on hundreds of sites spread across the network, all of which directly led to JCPenney. com.
Who is that man?
A spokeswoman for J. C.
Penney of Darcie Brossart says it\'s not Penney. “J. C.
Penney is not authorized and we are not involved or aware of the release of the link you sent us because it violates our natural search policy ,\"
Brossart wrote in an emailmail.
She added, \"We are working on removing these links.
\"These links don\'t have any fingerprints, but none of their other content is particularly subtle.
Use the online tool called Open Site Explorer
Pierce found phrases on page 2,015 such as \"casual wear\", \"evening dress\", \"little black dress\" or \"cocktail dress \".
\"Click on any of the phrases on this 2,015 page and you will be returned directly to JCPenney\'s clothing home page. com.
Some of these 2,015 pages are on clothing-related websites, at least nominally.
But most are not.
The \"black dress\" and Penney links are nailed to the bottom of a website called \"nuclear.
Engineer. com.
\"Evening Dress\" appears on a website called Casino. focus. com.
\"Cocktail dresses\" appear on the Bulgariaproperty portal \". com.
\"Casual wear\" was posted on a website called elistofbanks. com. “Semi-
The \"formal dress\" is attached to the usclettermen, which is quite uncoordinated. org.
JCPenney\'s in touch.
On the website about diseases, cameras, cars, dogs, aluminum plates, travel, snoring, Diamond diamonds, bathroom tiles, hotel furniture, online games, merchandise, fishing, adobe Flash, glass shower doors, jokes and dentists
The list continues.
Apart from the links, it seems that some of these sites are almost abandoned.
Greetings at myflhomebuyer.
Com sounds like the saddest lucky cookie ever: \"Sorry, you\'re looking for something that\'s not here.
\"When you read the list of numerous websites with Penney links, the landscape of the Internet gets a whole new terrain.
It began to look like a city with several familiar
The building surrounded by millions of shovels remains upright and has no purpose other than the advertisement on the wall.
Using these links is a taboo for Google. no.
The company\'s guidelines warn against using tricks to improve search engine rankings, including what it calls a \"link scheme \".
\"The penalty for being caught is a pair of virtual concrete shoes: The company is in trouble with Google\'s search results.
Often violent.
In 2006, Google announced that it had captured BMW\'s use of black.
Support the hat strategy of BMW\'s German website. de.
The site was then called \"death penalty\" by the BBC, saying it was \"removed from the search results \".
BMW admits it has set up a \"door page\" just to attract search engines and then redirect traffic to different websites.
The company said at the time that it had no intention of deceiving users and added, \"If Google says all doorway pages are illegal, we have to take that into account. ”J. C.
It seems that Penney will not suffer the same fate.
But since Wednesday, Google has called it a \"corrective action \".
Last week, The Times sent Google evidence it collected about the link to JCPenney. com.
Google quickly conducted interviews with Matt Katz, head of the Google site spam team, and a person who spoke every time, with blog posts and Twitter updates being parsed by players in the search engine world as Pope oracles.
\"I can confirm that this is against our guidelines,\" he said . \"
After reading a list of paid links to JCPenney, spending was cut in an hour-long interview on Wednesday. com.
He said Google had found violations related to JCPenney.
The most recent was last November.
Take steps every time to reduce Penney\'s search resultsMr.
Katz avoided \"punishment \",
But he said Google did not \"turn back\" later to see if it was still breaking the rules.
He and his team missed the recent paid link campaign and he said that the paid link has been running for the past three to four months.
\"I hope our system can detect things faster? I do,” he said.
\"But given the 1 billion issues Google is dealing with every day, I think we\'re doing really well. ”Mr.
In this conversation, Katz sounds very optimistic and calm, and it is a surprise as we are discussing a huge ongoing effort to come to snooker his employer.
When asked about his zenlike calm, he said the company tried not to act out of anger.
You feel it, sir.
Cutts and his colleagues are keenly aware of the unique powers they exercise as judges, juries, and appeal teams, and are eager to show an atmosphere of maturity and justice.
He added, that is, \"If in a sense I am not offended by something that is not good for Google users, I don\'t think I can do my job well.
\"Am I happy about this ? \"
He asked later.
\"Absolutely not.
Will Google take strong corrective action?
We will.
The company did it.
On Wednesday night, Google began taking so-called \"artificial actions\" against Penny, mainly for the company\'s demotion. At 7 p. m.
Wednesday Eastern United States timeC.
Penny is still number one.
\"The result of Samsonite carrying luggage with him.
Two hours later, it was in No. 71. At 7 p. m.
Penny did not on Wednesday.
1 Search for \"living room furniture \". ”By 9 p. m.
It has sunk to No. 68.
In other words, Penney is the most prominent online destination for living room furniture in the country.
The second is basically buried.
Penney responded to the immediate reversal of the wealth by firing search engine consulting firm search dex and others.
The executives there did not return the email.
Mail or phone.
Penny also issued a statement: \"We are disappointed that Google has lowered our ranking due to this incident . \"
Brossart wrote, \"but we will continue to work aggressively to keep our high natural search location.
She added that while collecting links is sure to generate additional revenue, it is not a fortune.
Only 7% of JCPenney.
Com traffic comes from clicks on organic search results, she wrote.
She said the bigger source of profit for the holiday comes from working with companies like Yahoo and Time Warner, from new mobile apps and internallystore kiosks.
However, search experts say penny may have paid off from the paid link.
If you think Google is the gateway to the biggest shopping mall on the planet, these links make Penny look like the first and most attractive place in the mall, with millions of online shoppers.
How valuable is that?
A last May study by Daniel Ruby of Chitika, an online advertising network of 100,000 sites, found that on average, 34% of Google\'s traffic went to the first place.
1. as a result, about twice as much. 2.
Google\'s keyword evaluator has named the number of searches for American \"dresses\" 11 times.
£ 1 million per month, based on an average of 12 months.
So, in terms of \"clothing\" alone, Penney may have attracted about 3 people.
8 million visits per month, shown as No. 1.
Only Penny knows how much of these visits translate into sales, and the size of each sale.
But in January, the company was greatly appreciative of its online holiday sales.
On January, the company\'s spokesperson, Kate Coutas, wrote to reporters, \"Internet sales through jcp.
Com posted strong growth in December, with significant increases in traffic and orders for key holiday shopping slots a week after Thanksgiving and the week before Christmas.
Investors put considerable pressure on Penney to deliver strong holiday results.
It has struggled during the toughest times of the retail century. The $17.
It reported revenues of 8 billion last year, exactly the same as those reported in 2001.
The company announced in January that it would close a handful of poorly performing stores, as well as two of its five call centers selling excess catalog items and two of its 19 outlets.
The demise of the Directory business has exacerbated the company\'s dilemma.
Penney has eliminated what it calls \"big books\" and invested a lot of money on its website.
But so far, the loss of the Directory has not been offset by the expansion of the website.
At its peak, the catalogue brought about $4 billion in revenue.
The site brought $1 in 2009. 5 billion.
\"For the past 35 years, Penney has been trying to be accepted as a department store and it has done a very good job at an exceptionally good time,\" said Bernard southnick, an analyst at Guilford Securities.
\"But in bad times it gets punished by shoppers who flinch after shopping.
\"Many website owners who have Penney links seem to like their inaccessibility.
But there are exceptions, including kokaman. ch. (“Geekness —
\"Closer to the World\" is the mysterious title at the top of the site. )
It turned out to be owned and run by a chatty 25-year-old girl, Corsin Camichel. year-old I. T.
Swiss security analyst
The word \"dress\" appears in a small section of the link in the middle of an almost blank Cocaman page.
Asked about this link
Camichel said his records showed it appeared on the site in last April, although he said it might be earlier than that.
This link was posted via a website TNX.
Net, pay Mr.
Camichel points with TNX and then links to his transactions that drive traffic to his other sites such as cooktentensils. net.
People make money when they visit the site and click on ads.
He said he could also get cash from TNX.
Currently, Cocaman has 403 links, all of which are placed there by TNX on behalf of the customer.
\"You did a very good job,\" he wrote . \" He is referring to the revenue from his link transactions.
\"The problem is, the more you invest (time and money)
The better results you get.
Now, I\'m enough to buy a new test device for my Android app ($150 per month)
Zero effort.
I don\'t have to do anything.
I will make money if someone clicks.
\"Last week\'s efforts to contact TNX itself via email
The Mail was not successful.
Interview a black supplier
Hat Service-to-
Face is a big business. They are a low-profile bunch. But a link-
Sales expert named Mark Stevens
He said he had nothing to do with Penney link\'s efforts. agreed to chat.
He did so on condition that his company was not named, and he justified it by telling what happened when the company apparently angered Google a few months ago.
\"It\'s my fault . \"Stevens said.
\"I posted a job vacancy on the alumni mailing list at Stanford Institute of Engineering and mentioned the name of our company and a brief description of what we did.
I think some of Google\'s employees saw it.
\"A few days later, the company could not be found in Google search.
\"Actually, you typed the name of the company in the search box, but we didn\'t show up. Anywhere.
You will find us if you know our URL.
But as far as search is concerned, we are just missing.
\"The company is now operating under a new name, and its image is very low even in buildings where it claims to have offices.
The landlord of the building, located next to Highway 101, Redwood City, California, is a sparkling glass-medium-high-rise building.
She said she had never heard of the company. Mr.
Stevens agreed to meet in the middle.
Dinner paid for The Times on January.
He was asked to pick a \"nice restaurant\" nearby and he chose rather cheeky a modern French bistro in Palo Alto with 8-
Package price is $118.
Two of the main ingredients are liquid nitrogen and \"fairy Pumpkin \". Mr.
Stevens was a boy. looking 31-year-
Singaporeans. (
Stevens is the name he used when he worked;
He said he had a Chinese surname that he did not share. )
He spoke with a slight accent and was calm when he spoke, just like a person who was worried about the eavesdroppers.
He described his work with a pleasant and naughty smile from a sophomore who had just hidden a smelly bomb.
\"The key is to start the sport slowly,\" he said while eating roast duck liver.
\"Many companies are in a hurry.
They want as many links as possible and we can get them as soon as possible.
But Google will find that.
It will mark a site that links from zero to hundreds of links in a week.
\"The most difficult part about links --
He explained that the sales business is signing up in depth.
Mainstream customers.
It seems that many of them are afraid of being caught.
Another difficulty is finding high-quality websites to post links.
JCPenney\'s.
He says the com campaign relies on some very low
Rent, junk website-
Google calls it a patent measure of website quality, a low-grade website.
The higher the pagank, the more \"Google juice\" the website provides to other websites linked to it.
\"Most of the websites used by TNX have lower web pages,\" Mr. Stevens said. Mr.
Stevens said that every link he calls the site owner or publisher is charged a small fee and the transaction is processed entirely over the web.
Publishers can reject certain keywords and linksMr.
Stevens said someone was hesitant about the underwear link.
But the system is largely self-driving.
Mr. customer.
Stevens and his colleagues posted the link on the website.
Pay to the publisher via PayPal.
You might think
Stevens has a degree of contempt for Google because he spent his career looking for ways to subvert Google.
But throughout the evening, he mentioned many times that he was in awe of the quality of the company and its search engines.
So how does he justify all his efforts to destroy the engine?
\"I think we need to distinguish between two different searches --
\"Information and business,\" he said . \".
\"If you search for\" cancer \", this is an information search, Google is amazing.
But Google\'s search results have been contaminated in commercial search.
My personal experience is the biggest one. E. O.
The budget is always at the top. ”To Mr. Stevens, S. E. O.
This is a game where if you don\'t pay for the black hat, you will lose to the competition and there will be fewer competitors.
Why hasn\'t Google caught up with the campaign that has been going on for months?
Google has taken three actions against a company, which has benefited the company a lot?
A website that relies on a collection of websites that do not completely hide spam? Mr.
Cutts stressed that Google has 0. 2 billion domain names and only 24,000 employees.
\"Spammers have never stopped,\" he said . \"
Fighting these spammers is never going to happen.
He thinks Google is doing better and better in this regard.
This is another hypothesis. this is the assumption of conspiracy. minded.
Last year, the Advertising Age got a Google file listing some of the biggest advertisers, including AT&T, eBay and yes, J. C. Penney.
The document says the company spent $2.
Google paid search ads 46 million per month
The kind you see next to the organic result.
Is Google willing to support a broad black man --
Hat campaign because it helps a bigger advertiser?
This is a matter that EU officials are now investigating Google\'s possible abuse of antitrust.
Investigators have been asking advertisers in Europe such questions: \"Please explain, if so, how much of your advertising spending at Google affects your ranking in Google\'s natural search.
\"Has Google mentioned to you that increasing your ad spending can increase your ranking in Google\'s natural search ? \"?
When asked if Penney got any rest because of the money spent on advertising, Sir
\"I absolutely deny it,\" Katz said.
He then offered a impassioned reason for Google\'s commitment to separate the funding aspect of the business from the search aspect.
The former has no effect on the latter, he said.
\"If you ask me the names of five people in the field of advertising engineering, I don\'t think I can tell you those names,\" he said . \".
\"Google has a long history of saying \'We don\'t worry about the short term\'term revenue.
\"We rely on the trust of our users,\" he added.
We are aware of our responsibility to our users.
He also noted that before The Times provided evidence of a paid link to JCPenney.
Google has just begun to introduce an algorithm change that negatively affects Penney\'s search results. (
This adjustment affects \"the way we trust links \".
Catz declined to elaborate. )True, JCPenney.
Com\'s performance in Google search declined slightly by February.
8, effective as the algorithm changes.
In the \"quilt set\", Penney1 to No. 7.
\"Sweater dress,\" never. 1 to No. 10.
But when Google started the \"manual operation\", Penney\'s results were really compromised.
\"A downward chart can be drawn in February.
1. the average Penney position of 59 search terms is 1. 3. On Feb.
8. When the algorithm changes, it is 4. By Feb. 10, it was 52. MR.
Katz said he did not intend to write about Penney as he did with BMW in 2006.
He explained that he rarely publicly singled out a company because Google\'s goal was to keep the results intact, not to embarrass people. -
The New York Times News office has temporarily pretended that you are Google\'s search engine.
Someone type the word \"dress\" and click enter.
What is the first result?
Of course, there are many possibilities.
I thought of Macy\'s.
Maybe like J.
Crew or gap.
Maybe it\'s Wikipedia\'s entry on the history of nepotism. O. K.
How about the word \"bedding?
Bed Bath and Beyond seems to be a candidate. Or Wal-
Maybe it\'s Amazon\'s bedding area. com. “Area rugs”?
It may be crates and barrels.
Home Depot and Sears, Pier 1 or any website under the name \"regional carpet\" such as arearugs. com.
You can imagine a dozen competitors in every search.
But in the past few months, a name has appeared in the first place with incredible laws.
One place per semester: J. C. Penney.
The company beat millions of websites.
Not just looking for clothes, bedding and carpets.
For months, when searching for \"tight jeans\", \"Home Decor\", \"comfort suits\", \"furniture\" and dozens of other words and phrases, it is always in or near the top Universal from blandly (“tablecloths”)
The strange thing is (
[Grom top curtain].
This astonishing performance lasted for several months, and most importantly, online shopping surged during the holiday season. J. C.
Penney even beat the manufacturer\'s website when searching for the products of these manufacturers.
For example, enter \"Samsonite carry-on luggage\" and Penney has been ranked first before Samsonite for several months. com.
It has over 1,100 stores and $17.
In 2010, Penney\'s total income was 8 billion, which is undoubtedly a major player in the US retail industry.
But Google\'s clear goal is to find the most important and relevant websites in every corner of the Internet.
Does the collective wisdom of the network really say that Penney has the most important website in terms of clothing? And bedding? And area rugs?
How many other words and phrases are there?
The New York Times requires online search experts, Doug Pearce of Blue Fountain Media in New York to study the issue, and Penny\'s amazing and powerful search --
Long-term performance in recent months.
He found that Google search, the most mundane act of the digital age, often represents a conspiracy layer by layer.
The conspiracy began with \"black hat\" optimizing this vast underground world, a dark art that uses what Google thinks is tantamount to cheating to improve the image of the site.
Despite the illegal connotation of cowboys, black people
Hat services are not illegal, but selling them may be a source of anger for Google.
The company has drawn a fairly rough line between what it believes to be deceptive technology and the \"white hat\" approach, which is provided by hundreds of consulting companies to increase website visibility
Mr Penney said that his results were derived from the wrong approach. Pierce.
He said the optimization was one of the most ambitious Google search results games he has ever seen.
\"In fact, this is the most ambitious attempt I have ever heard of,\" he said . \".
\"I was surprised by the whole thing.
Especially a big brand.
You will think there will be people around them who know better.
Let J. C.
For so many searches, you need to know how the site goes up to the top of Google\'s search results.
To be clear, we are talking about \"organic\" results --
In other words, it is not an advertisement for paid advertising.
When getting organic results, Google\'s algorithm takes into account dozens of criteria, many of which the company won\'t discuss.
But it details a key factor: a link from one site to another.
For example, if you have a website about Chinese cooking, the Google ranking of your website will increase as other websites link to it.
The more links you have on your site, especially on other Chinese cooking sites --
Related websites, the higher your ranking.
In a way, Google measures how popular your site is
Notify Online fans of Chinese cooking and use their link to your website as an approved ticket.
But even links that have nothing to do with Chinese cooking can enhance your profile if there are enough links on your website.
This is the strategy to help Penny.
Someone paid to place thousands of links on hundreds of sites spread across the network, all of which directly led to JCPenney. com.
Who is that man?
A spokeswoman for J. C.
Penney of Darcie Brossart says it\'s not Penney. “J. C.
Penney is not authorized and we are not involved or aware of the release of the link you sent us because it violates our natural search policy ,\"
Brossart wrote in an emailmail.
She added, \"We are working on removing these links.
\"These links don\'t have any fingerprints, but none of their other content is particularly subtle.
Use the online tool called Open Site Explorer
Pierce found phrases on page 2,015 such as \"casual wear\", \"evening dress\", \"little black dress\" or \"cocktail dress \".
\"Click on any of the phrases on this 2,015 page and you will be returned directly to JCPenney\'s clothing home page. com.
Some of these 2,015 pages are on clothing-related websites, at least nominally.
But most are not.
The \"black dress\" and Penney links are nailed to the bottom of a website called \"nuclear.
Engineer. com.
\"Evening Dress\" appears on a website called Casino. focus. com.
\"Cocktail dresses\" appear on the Bulgariaproperty portal \". com.
\"Casual wear\" was posted on a website called elistofbanks. com. “Semi-
The \"formal dress\" is attached to the usclettermen, which is quite uncoordinated. org.
JCPenney\'s in touch.
On the website about diseases, cameras, cars, dogs, aluminum plates, travel, snoring, Diamond diamonds, bathroom tiles, hotel furniture, online games, merchandise, fishing, adobe Flash, glass shower doors, jokes and dentists
The list continues.
Apart from the links, it seems that some of these sites are almost abandoned.
Greetings at myflhomebuyer.
Com sounds like the saddest lucky cookie ever: \"Sorry, you\'re looking for something that\'s not here.
\"When you read the list of numerous websites with Penney links, the landscape of the Internet gets a whole new terrain.
It began to look like a city with several familiar
The building surrounded by millions of shovels remains upright and has no purpose other than the advertisement on the wall.
Using these links is a taboo for Google. no.
The company\'s guidelines warn against using tricks to improve search engine rankings, including what it calls a \"link scheme \".
\"The penalty for being caught is a pair of virtual concrete shoes: The company is in trouble with Google\'s search results.
Often violent.
In 2006, Google announced that it had captured BMW\'s use of black.
Support the hat strategy of BMW\'s German website. de.
The site was then called \"death penalty\" by the BBC, saying it was \"removed from the search results \".
BMW admits it has set up a \"door page\" just to attract search engines and then redirect traffic to different websites.
The company said at the time that it had no intention of deceiving users and added, \"If Google says all doorway pages are illegal, we have to take that into account. ”J. C.
It seems that Penney will not suffer the same fate.
But since Wednesday, Google has called it a \"corrective action \".
Last week, The Times sent Google evidence it collected about the link to JCPenney. com.
Google quickly conducted interviews with Matt Katz, head of the Google site spam team, and a person who spoke every time, with blog posts and Twitter updates being parsed by players in the search engine world as Pope oracles.
\"I can confirm that this is against our guidelines,\" he said . \"
After reading a list of paid links to JCPenney, spending was cut in an hour-long interview on Wednesday. com.
He said Google had found violations related to JCPenney.
The most recent was last November.
Take steps every time to reduce Penney\'s search resultsMr.
Katz avoided \"punishment \",
But he said Google did not \"turn back\" later to see if it was still breaking the rules.
He and his team missed the recent paid link campaign and he said that the paid link has been running for the past three to four months.
\"I hope our system can detect things faster? I do,” he said.
\"But given the 1 billion issues Google is dealing with every day, I think we\'re doing really well. ”Mr.
In this conversation, Katz sounds very optimistic and calm, and it is a surprise as we are discussing a huge ongoing effort to come to snooker his employer.
When asked about his zenlike calm, he said the company tried not to act out of anger.
You feel it, sir.
Cutts and his colleagues are keenly aware of the unique powers they exercise as judges, juries, and appeal teams, and are eager to show an atmosphere of maturity and justice.
He added, that is, \"If in a sense I am not offended by something that is not good for Google users, I don\'t think I can do my job well.
\"Am I happy about this ? \"
He asked later.
\"Absolutely not.
Will Google take strong corrective action?
We will.
The company did it.
On Wednesday night, Google began taking so-called \"artificial actions\" against Penny, mainly for the company\'s demotion. At 7 p. m.
Wednesday Eastern United States timeC.
Penny is still number one.
\"The result of Samsonite carrying luggage with him.
Two hours later, it was in No. 71. At 7 p. m.
Penny did not on Wednesday.
1 Search for \"living room furniture \". ”By 9 p. m.
It has sunk to No. 68.
In other words, Penney is the most prominent online destination for living room furniture in the country.
The second is basically buried.
Penney responded to the immediate reversal of the wealth by firing search engine consulting firm search dex and others.
The executives there did not return the email.
Mail or phone.
Penny also issued a statement: \"We are disappointed that Google has lowered our ranking due to this incident . \"
Brossart wrote, \"but we will continue to work aggressively to keep our high natural search location.
She added that while collecting links is sure to generate additional revenue, it is not a fortune.
Only 7% of JCPenney.
Com traffic comes from clicks on organic search results, she wrote.
She said the bigger source of profit for the holiday comes from working with companies like Yahoo and Time Warner, from new mobile apps and internallystore kiosks.
However, search experts say penny may have paid off from the paid link.
If you think Google is the gateway to the biggest shopping mall on the planet, these links make Penny look like the first and most attractive place in the mall, with millions of online shoppers.
How valuable is that?
A last May study by Daniel Ruby of Chitika, an online advertising network of 100,000 sites, found that on average, 34% of Google\'s traffic went to the first place.
1. as a result, about twice as much. 2.
Google\'s keyword evaluator has named the number of searches for American \"dresses\" 11 times.
£ 1 million per month, based on an average of 12 months.
So, in terms of \"clothing\" alone, Penney may have attracted about 3 people.
8 million visits per month, shown as No. 1.
Only Penny knows how much of these visits translate into sales, and the size of each sale.
But in January, the company was greatly appreciative of its online holiday sales.
On January, the company\'s spokesperson, Kate Coutas, wrote to reporters, \"Internet sales through jcp.
Com posted strong growth in December, with significant increases in traffic and orders for key holiday shopping slots a week after Thanksgiving and the week before Christmas.
Investors put considerable pressure on Penney to deliver strong holiday results.
It has struggled during the toughest times of the retail century. The $17.
It reported revenues of 8 billion last year, exactly the same as those reported in 2001.
The company announced in January that it would close a handful of poorly performing stores, as well as two of its five call centers selling excess catalog items and two of its 19 outlets.
The demise of the Directory business has exacerbated the company\'s dilemma.
Penney has eliminated what it calls \"big books\" and invested a lot of money on its website.
But so far, the loss of the Directory has not been offset by the expansion of the website.
At its peak, the catalogue brought about $4 billion in revenue.
The site brought $1 in 2009. 5 billion.
\"For the past 35 years, Penney has been trying to be accepted as a department store and it has done a very good job at an exceptionally good time,\" said Bernard southnick, an analyst at Guilford Securities.
\"But in bad times it gets punished by shoppers who flinch after shopping.
\"Many website owners who have Penney links seem to like their inaccessibility.
But there are exceptions, including kokaman. ch. (“Geekness —
\"Closer to the World\" is the mysterious title at the top of the site. )
It turned out to be owned and run by a chatty 25-year-old girl, Corsin Camichel. year-old I. T.
Swiss security analyst
The word \"dress\" appears in a small section of the link in the middle of an almost blank Cocaman page.
Asked about this link
Camichel said his records showed it appeared on the site in last April, although he said it might be earlier than that.
This link was posted via a website TNX.
Net, pay Mr.
Camichel points with TNX and then links to his transactions that drive traffic to his other sites such as cooktentensils. net.
People make money when they visit the site and click on ads.
He said he could also get cash from TNX.
Currently, Cocaman has 403 links, all of which are placed there by TNX on behalf of the customer.
\"You did a very good job,\" he wrote . \" He is referring to the revenue from his link transactions.
\"The problem is, the more you invest (time and money)
The better results you get.
Now, I\'m enough to buy a new test device for my Android app ($150 per month)
Zero effort.
I don\'t have to do anything.
I will make money if someone clicks.
\"Last week\'s efforts to contact TNX itself via email
The Mail was not successful.
Interview a black supplier
Hat Service-to-
Face is a big business. They are a low-profile bunch. But a link-
Sales expert named Mark Stevens
He said he had nothing to do with Penney link\'s efforts. agreed to chat.
He did so on condition that his company was not named, and he justified it by telling what happened when the company apparently angered Google a few months ago.
\"It\'s my fault . \"Stevens said.
\"I posted a job vacancy on the alumni mailing list at Stanford Institute of Engineering and mentioned the name of our company and a brief description of what we did.
I think some of Google\'s employees saw it.
\"A few days later, the company could not be found in Google search.
\"Actually, you typed the name of the company in the search box, but we didn\'t show up. Anywhere.
You will find us if you know our URL.
But as far as search is concerned, we are just missing.
\"The company is now operating under a new name, and its image is very low even in buildings where it claims to have offices.
The landlord of the building, located next to Highway 101, Redwood City, California, is a sparkling glass-medium-high-rise building.
She said she had never heard of the company. Mr.
Stevens agreed to meet in the middle.
Dinner paid for The Times on January.
He was asked to pick a \"nice restaurant\" nearby and he chose rather cheeky a modern French bistro in Palo Alto with 8-
Package price is $118.
Two of the main ingredients are liquid nitrogen and \"fairy Pumpkin \". Mr.
Stevens was a boy. looking 31-year-
Singaporeans. (
Stevens is the name he used when he worked;
He said he had a Chinese surname that he did not share. )
He spoke with a slight accent and was calm when he spoke, just like a person who was worried about the eavesdroppers.
He described his work with a pleasant and naughty smile from a sophomore who had just hidden a smelly bomb.
\"The key is to start the sport slowly,\" he said while eating roast duck liver.
\"Many companies are in a hurry.
They want as many links as possible and we can get them as soon as possible.
But Google will find that.
It will mark a site that links from zero to hundreds of links in a week.
\"The most difficult part about links --
He explained that the sales business is signing up in depth.
Mainstream customers.
It seems that many of them are afraid of being caught.
Another difficulty is finding high-quality websites to post links.
JCPenney\'s.
He says the com campaign relies on some very low
Rent, junk website-
Google calls it a patent measure of website quality, a low-grade website.
The higher the pagank, the more \"Google juice\" the website provides to other websites linked to it.
\"Most of the websites used by TNX have lower web pages,\" Mr. Stevens said. Mr.
Stevens said that every link he calls the site owner or publisher is charged a small fee and the transaction is processed entirely over the web.
Publishers can reject certain keywords and linksMr.
Stevens said someone was hesitant about the underwear link.
But the system is largely self-driving.
Mr. customer.
Stevens and his colleagues posted the link on the website.
Pay to the publisher via PayPal.
You might think
Stevens has a degree of contempt for Google because he spent his career looking for ways to subvert Google.
But throughout the evening, he mentioned many times that he was in awe of the quality of the company and its search engines.
So how does he justify all his efforts to destroy the engine?
\"I think we need to distinguish between two different searches --
\"Information and business,\" he said . \".
\"If you search for\" cancer \", this is an information search, Google is amazing.
But Google\'s search results have been contaminated in commercial search.
My personal experience is the biggest one. E. O.
The budget is always at the top. ”To Mr. Stevens, S. E. O.
This is a game where if you don\'t pay for the black hat, you will lose to the competition and there will be fewer competitors.
Why hasn\'t Google caught up with the campaign that has been going on for months?
Google has taken three actions against a company, which has benefited the company a lot?
A website that relies on a collection of websites that do not completely hide spam? Mr.
Cutts stressed that Google has 0. 2 billion domain names and only 24,000 employees.
\"Spammers have never stopped,\" he said . \"
Fighting these spammers is never going to happen.
He thinks Google is doing better and better in this regard.
This is another hypothesis. this is the assumption of conspiracy. minded.
Last year, the Advertising Age got a Google file listing some of the biggest advertisers, including AT&T, eBay and yes, J. C. Penney.
The document says the company spent $2.
Google paid search ads 46 million per month
The kind you see next to the organic result.
Is Google willing to support a broad black man --
Hat campaign because it helps a bigger advertiser?
This is a matter that EU officials are now investigating Google\'s possible abuse of antitrust.
Investigators have been asking advertisers in Europe such questions: \"Please explain, if so, how much of your advertising spending at Google affects your ranking in Google\'s natural search.
\"Has Google mentioned to you that increasing your ad spending can increase your ranking in Google\'s natural search ? \"?
When asked if Penney got any rest because of the money spent on advertising, Sir
\"I absolutely deny it,\" Katz said.
He then offered a impassioned reason for Google\'s commitment to separate the funding aspect of the business from the search aspect.
The former has no effect on the latte
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